KFC ditches its 'finger lickin’ good' slogan after 64 years due to coronavirus

KFC ditches its 'finger lickin’ good' slogan. (Courtesy/PA)

Fried chicken giant KFC is ditching its signature “finger lickin’ good” slogan in ads until the coronavirus pandemic is over. The fast food chain axed its 64-year-old catchphrase amid concerns it “doesn’t quite fit in the current environment”. It has released images of new advertising posters with the two world famous key words blurred out leaving just “it’s good” visible.

KFC said it was a temporary suspension as the message did not suit the hygiene message in the new normal. But bosses vowed the phrase would make a comeback “when the time is right”. KFC admitted it had set itself a major headache trying to find a substitute slogan more than six decades after “it’s finger lickin’ good” was enough to identify its fried chicken pieces. Kate Wall, head of advertising at KFC UK said: “People often say that it’s the second movie that’s hardest to get right. The follow-up, the next step.