Yellow Pages CEO Pedro Gomes [File, Standard]
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The Standard Group Plc is a
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Businesses exist to provide access to products and services for people and other businesses, but their existence is pegged on people. Entrepreneurs are people, their staff are people and the purchasing decisions are made by people.
The value of a business exceeds the product or service it offers, its prices and its placement. This is despite it being impressed upon business students that product, price, placement and promotion are the most important considerations for a marketing mix.
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