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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A powerful truth is revealed when a young global internet personality like IShowSpeed moves through African cities and villages, armed with nothing more than a cell phone tapped to his wrist, commanding the attention of millions of Gen Alphas, Zoomers, and Millennials worldwide. From this little act, we learn that influence in the digital age no longer flows primarily through chancelleries, formal diplomatic communiqués, or conference halls.
It moves through platforms, personalities, social media algorithms, and real-time cultural connection. Why we cannot sit back and ignore this wave is because global trade now also follows the same pattern.
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