Newspapers sales have gone up thanks to bold headlines

Peter Musyoki, is a veteran newspaper vendor in Mombasa County. [File, Standard]

Political campaigns, populism competition among the political class, and catchy headlines focusing on governance issues, that are widely circulated in the evenings via digital platforms have provided revenue to newspapers, giving them a new hope for sustainability, providing alternative revenue. Print media readership and circulation in Kenya are picking up attributed to bold newspaper headlines on matters of public interest and the heightened political exchanges. While the figures for overall news consumption ranks newspapers a distant fourth from TV, radio and social media, through innovative approaches from long reads, punchy headlines that are widely promoted on digital platforms to article summaries on self-promotion platforms, print media is surviving-circulation figures are increasing steadily.