Broadcasting PS Isaboke backs cross-platform media currency to measure advertising spend

ICT Principal Secretary Stephen Isaboke when he met with Joe Otin, the Chair of the Local Organising Committee of PAMRO. [Courtesy, ICT]

Broadcasting Principal Secretary Stephen Isaboke has promised has backed the plan by Pan Africa Media Research Organisation (PAMRO) to form a joint industry committee.

The committee will play a key role in developing a cross-platform media currency that will accurately measure advertising spend, fostering transparency in a rapidly digitising industry.