New nitrogen-preserved iced tea bets on consumers seeking less sugar

Consumers seek low-sugar drinks as Cuppa Lemon Ice Tea enters Kenya’s market. [Courtesy]

Kenya’s soft drinks market is facing pressure as consumers seek healthier, lower-sugar options in a landscape dominated by sodas and sugary juice powders.

Health experts have raised concerns over the rising prevalence of lifestyle diseases linked to sugar consumption, while many urban consumers are shifting towards drinks that offer flavour without high sugar content.