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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
They were once seen as the least likely to care. Glued to their phones, immersed in TikTok trends, and constantly chasing WiFi signals, Kenya’s Gen Z appeared disengaged from anything beyond their screens.
For many, politics felt like an outdated game played by older generations. The common refrain was, “Politics is not for me.”
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