KCB banks on WRC fanfare to advance sustainability agenda

President William Ruto and Kenyan rally driver Karan Patel and co-driver Tauseef Khan during the official flag off of the 2025 Safari Rally, at City Hall Way, Nairobi, on March 20, 2025. [Jonah Onyango, Standard]

Since ancient times sports have been a source of entertainment for people. Sports symbolise health, with top matches featuring athletes in peak physical condition.

Ironically, while sports promote healthy lifestyles, they can also harm the environment, which is essential for maintaining good health. Athletic activities, whether played or watched, can create significant environmental "footprints" due to their consumption and misuse of natural resources by people.