In the quiet moments before dawn, a small-scale Kenyan business owner inspects her products, ensuring each one meets her standards of excellence. Across the country, a young entrepreneur chooses sustainable materials, committed to delivering safe, quality products to the market. For these dedicated businesspeople and the thousands of micro, small and medium enterprises (MSMEs) across Kenya, quality is not a checkbox; It is a mission.
In a landscape where trust, resilience, and growth are paramount, quality stands as a vital pillar of stability and a powerful launchpad for progress. As we celebrate World Quality Week under the theme "Quality: from Compliance to Performance," we reaffirm our commitment to recognizing the transformative power of quality in driving economic change.
This shift from compliance to performance is particularly essential for MSMEs, which represent nearly 40 per cent of Kenya's GDP and are the backbone of job creation across the nation. Today, these enterprises are not simply meeting compliance standards; they are aspiring to make quality synonymous with growth, enhancing global competitiveness and fostering consumer trust.