County launches pyrethrum growing after securing market deal

Following a ready market for the cash crop, pyrethrum will be grown alongside other crops such as potatoes, coffee, and maize, among others. [Kipsang Joseph, Standard]

Almost two decades after farmers replaced a once lucrative cash crop with potatoes, the county has begun reintroducing pyrethrum in the highlands.

In the mid-2000s, pyrethrum prices plummeted, forcing farmers to turn to potato farming for quick cash.