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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Today any investment idea must obey the commandment of entry. This commandment was coined by American entrepreneur MJ DeMarco.
It states that as entry barriers to any business road fall or lessen, the effectiveness declines while competition strengthens. If anyone can start a business easily, in a week or so, they are likely violating the commandment of entry and perilous odds lie ahead.
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