Kenya envoys should market country as a business, investment choice

The diplomats should also be appointed based on merit so that they can play the expanded mandate effectively. [iStockphoto]

Kenya should re-engineer its diplomatic engagement to fit in an increasingly globally competitive environment. It should voraciously pursue economic diplomacy that puts the private sector and other key players at the centre stage.

This has been a key missing ingredient in the current state. Economic diplomacy has become a tool for many countries' foreign engagements worldwide and Kenya should not be left out. Ambassadors, high commissioners, and consul generals stationed all over the world should, therefore, play an immensely crucial role in promoting trade, and marketing our country as a destination of choice for international business and investment.