Kenya should position itself as an events hub to boost tourism

An aerial photo of the KICC, Times Tower, and CBK Pension Tower, Nairobi. May 2022. [Boniface Okendo, Standard]

Tourism is the act of travel for the purpose of recreation and leisure. Business travellers are also classified as tourists because they also consume a variety of tourism-related services and products.

Leading destination brands across the world have successfully leveraged event tourism to serve as part of their brand strengthening strategy and to achieve different economic and tourism goals.