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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tourism is the act of travel for the purpose of recreation and leisure. Business travellers are also classified as tourists because they also consume a variety of tourism-related services and products.
Leading destination brands across the world have successfully leveraged event tourism to serve as part of their brand strengthening strategy and to achieve different economic and tourism goals.
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