CEOs say virtual reality will be good for business

Advances in technology are becoming more reliable than economic, political or social trends in informing businesses’ long-term strategy. [iStockphoto]

The metaverse: while some of us are still coming to terms with the idea that we are likely to spend increasing amounts of time in a 3D version of the internet, companies are already scrambling to define the space, carve out their niche, and even snap up virtual real estate.

The shift to the metaverse is likely to have a positive business impact, according to 71 per cent of respondents to an Accenture survey, and 42 per cent say it will be “breakthrough” or “transformational.”