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Don’t suit up: Fashion-forward politicians do appeal to voters

ODM leader Raila Odinga spotting Nike Air Jordan sneakers. [File, Standard]

In the September 2020 issue of Vogue, writer Maya Singer in an article dubbed Power Dressing: Charting the Influence of Politics elaborately championed why fashion is a veritable marketing thread – its capacity to be a valuable political statement and why it is a conjuring aesthetic of every politician’s identity.

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