×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Don’t suit up: Fashion-forward politicians do appeal to voters

ODM leader Raila Odinga spotting Nike Air Jordan sneakers. [File, Standard]

In the September 2020 issue of Vogue, writer Maya Singer in an article dubbed Power Dressing: Charting the Influence of Politics elaborately championed why fashion is a veritable marketing thread – its capacity to be a valuable political statement and why it is a conjuring aesthetic of every politician’s identity.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in