Council to work with media on new landscape

Most of the props that hoisted the media industry two decades ago are rickety today. Traditional models that worked back then have been rendered ineffective or obsolete altogether. This reality calls for an overhaul of the fundamentals that drive media.

Whichever direction the media industry takes forthwith, four crucial aspects the Media Council of Kenya (MCK) holds dear will remain. The first is policy, be it with regard to tweaking or enforcing it. Any change focused on inspiring new thinking in media should strike a balance between responsible and factual journalism and freedom and independence of media on the other hand.