Why CSR is key in consumer connection during COVID-19 pandemic

Sandra Suzanne Buyole, a PR and Communications consultant.

The impact of COVID-19 cannot be overstated. It is no doubt that it has hit both consumers and businesses alike as our economy continues to plunge.

Now more than ever, Corporate Social Responsibility is crucial for businesses seeking to engage consumers during this period. Organizations should approach this crisis with more focus towards impact of the community and its employees than on its business. Supporting the common social good is now as important as delivering value and profitability for organizations and businesses of all sizes.