Journalists still not publishing African research

Andy Burness, Adjunct lecturer in public policy at Harvard University's Kennedy School of Government and President of Global communications firm Burness.

Researchers globally are well known for being purely scientific and often spend large amounts of time deciphering material but little or none of the contents has attracted journalists to chase and cover stories for public consumption. It has instead made storytelling difficult for majority of journalists who don't comprehend scientific technical jargon.

The founder of Burness, a mission driven global communications firm, Andy Burness made a presentation at the Aga Khan Graduate school of Media and Communication on "Practical communications strategies for influencing a better world," says, "99 per cent of research is never published by journalists on media space."