Invest in innovation to make Kenyan goods more competitive

The ‘Buy Kenya, Build Kenya Initiative’ received fresh impetus after President Uhuru Kenyatta, in his Jamhuri Day address last year, called on Kenyans to buy more locally made products, citing the impact it has on employment.

Kenyans’ strong taste for imported products is not the result of a deficit in patriotism or a lack of local alternatives. I have travelled to several countries and you will never meet people who believe in their country more than Kenyans.