Influencer marketing strategies could help sell your products

There is a new trend being used by start-ups in the fashion and hospitality industry. This is Influencer Marketing. David Gabriele, CEO of digital influencer platform Swayy, in an interview conducted by a journalist attached to the Chartered Institute of Marketers Magazine-Catalyst, argues that marketing habits have to change just like in Darwin’s theory of evolution.

To survive, you need to adapt to the way customers behave and interact with brands. For your company brand to survive the test of time, you have to craft and implement solid partnerships with opinion shapers, bloggers and experts with mass following on social media platforms like Facebook and Instagram.