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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
What is already obvious for the newspaper business in Kenya will happen for linear TV as well: ‘Digital’ to drive declines.
The truth is simple and painful. The same news that readers used to get from their printed newspapers is now freely available online and mainly consumed via mobile devices. The Kenyan National Bureau of Statistics (KNBS) shows that over one and half million people now read news online on a daily basis, a sharp increase by more than 50 per cent compared to 2014.
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