More needed to popularise local coffee

One of the proposals suggested by the National Task Force on the coffee sub-sector is to improve farmers’ incomes by promoting drinking of local coffee. There are many ways of doing this.PHOTO: COURTESY

One of the proposals suggested by the National Task Force on the coffee sub-sector is to improve farmers’ incomes by promoting drinking of local coffee. There are many ways of doing this.

There used to be an advert for a personal health product sometimes ago. The promoters used well-known people to successfully sell the product. The item carried a strong social stigma.