In Kenyan political outfits, Political parties tend to play a key role in winning any seat in an election. In 2013, ODM garnered enormous support in Western, Coastal, Eastern, Nairobi and Nyanza region; whereas TNA and URP garnered support in Central and Rift Valley respectively.
Several aspirants always want to plunge in a party that people might like rather than a party that people love to hate. Candidates standing for office are affiliated with political parties which both define a candidate’s ideology and policy position while reflecting a list of issues with which the electorate can identify based upon a political party platform as mirrored in the candidate’s election promises to the public.