Conference tourism boosting brand Kenya

NAIROBI: There is no disputing that the soft white sandy beaches lining Kenya’s 536km long Indian Ocean coastline, and our national parks, reserves, conservancies and sanctuaries abundant with flora and fauna, are the main tourism attractions in our country. Nevertheless, the growth in conference tourism in Kenya indicates the huge potential this segment has in its overall contribution to our tourism sector. The Meetings, Incentives, Conferences and Exhibitions (Mice) sector is on a major growth path globally and no doubt Kenya has begun to enjoy the benefits from this market to our economy and in enhancing the country’s brand equity.