Political parties in Kenya need to think like brands

Elections 2017 are fast approaching. We have seen unprecedented political activities as we tentatively move towards 2017. A stream of defections and counter defections, political divorces, renunciations normally characterize such a time.

After all you could argue that this is political “harvest" time. The fact that the ruling jubilee party and the opposition CORD have agreed in unison that something ought to be done pretty fast to stem the senseless seesaw of defections and political juggernauts is in itself a telling confession of the toxicity of our politics.