The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
SPORTPESA Hull City's Mo Diame when SportPesa signed shirt sponsorship deal with the English Premier League side on Monday July 25, 2016 at the KC Stadium. [PHOTO: COURTESY]
Kenyan betting firm SportPesa on Monday made history by becoming the first African company to sponsor English Premier League (EPL) side, Hull City, after announcing a three-year shirt sponsorship deal.
The deal is reportedly worth Sh2 billion per year and is the most lucrative shirt sponsorship by Hull City who are making a return to the top flight after one season in the lower league.
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