Using sports tourism as a driver of growth in Kenya

NAIROBI: The remarkable aspect of sports is not the ability to improve fitness and burn calories, but the power to draw people of any religious, ethnicity or political beliefs into a world where the rules are universally scripted and where the only concern is if your sportsman/woman will be the last one standing.

It would seem that the only natural thing to feel with your neighbours, family, friends, even strangers is a shared mood of pensive excitement, and a mutual bond of identity and belonging.