Brand Kenya’s strategies need an urgent overhaul

In her article in The Standard last Thursday, Brand Kenya Board CEO Mary Kimonye pointed out that athletes are our best ambassadors. This is an incontestable fact. Every other day, our athletes break this or that record, bringing to the attention of the world the depth of talent this country boasts.

However, despite having such priceless assets as the world beaters, as well as stunning flora and fauna, we still grope in the dark regarding how best we can brand Kenya.