Why our athletes, KQ are best ambassadors to brand Kenya

There is no doubt that Kenya has unique attributes that if well-packaged can produce a world-class brand. The question however is: Are we doing enough to brand our country? For an economy likes ours that relies heavily on tourism and which depends immensely on foreign investment, the need for tip-top branding cannot be overemphasised.

In fact, it is the lifeline of the economy. Thus, the entities charged with branding Kenya have to be in their element to produce a gleaming image that captures the imagination of global travellers and investors. Before the disturbing trend of terrorism incidents held it to ransom, tourism was a leading foreign exchange earner.