Dressed to drink

Tim Etherington-Judge, Diageo’s Global Ambassador, and Dougie Duncanson, also from Diageo at the launch of Bulleit Kentucky Straight Bourbon whisky in Nairobi.

The story of whisky is sewn in a sartorial narrative, meaning whisky cannot walk out of fashion. No one and nothing walks out of his or its story.

And this story is no longer that of a bottle of dram or glass of golden liquid quiescently propping the shoot of a new collection of blazers or denims worn by stubby-cheeked models. Nor is it that of a three-piece suited, grizzled man with a wrinkled face covered in a cloud of cigar smoke holding a rocks glass.