×
App Icon
The Standard e-Paper
Join Thousands Daily
★★★★ - on Play Store
Read on the App

State turns to counties to boost tourist numbers

Players in the tourism sector are working on a framework to devolve tourism to counties. The framework seeks to provide an opportunity for each county to undertake marketing initiatives to brand their unique local tourist destinations.

Coming at a time when foreign tourist arrivals and earnings have dropped, the strategy will also set in place boundaries on how to devolve county tourism.

Get Full Access for Ksh299/Week
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in