Data analytics as a tool for modern business

While data analytics has been important for a great number of years to different business units of organisations, the explosion in connected devices and applications continues to generate an exponential growth in data and the need to get better insights from “big data” in business enterprises.

According to International Data Corporation (IDC), since 2012, the global ICT industry has since shifted to its third major platform of growth - built on mobile, cloud, social, and big data away from mainframe computers and PCs.