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PAY TV ERA demands quality

If you don’t have quality sports on offer, GISHINGA NJOROGE writes, it will be an uphill struggle staying in this pay television business during the digital migration era...

Top Fry FC’s John Ndirangu (left) controls the ball as Dan Amuom of Oserian challenges him during the Nationwide Division One play-offs last year.  [PHOTO: BONIFACE THUKU / STANDARD]

The Fifa World Cup is coming, and other relatively minor events such as the Commonwealth Games and the Youth Olympics that will be of television viewing interest.

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