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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The narrative about millennials and the amount of time they spend on smartphones and in front of screens has been the subject of many debates. However, this trend, variously labelled as lazy and anti-social came under sharp scrutiny when the global E-sport 'world cup' was held last month and participants stood the chance to pocket millions of dollars in what would easily be a money-minting reality in this virtual world.
A gamer with Sound proof ear muffs and control pads behind closed doors could be a multi-millionaire, at least in Kenyan currency, in the making, with most popular gaming consoles being the PlayStation and X-Box.
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