Vision behind branding Kenya's parks

Tourism and wildlife CS Najib Balala, Kajiado Governor Ole Lenku (blue checked shirt) witness the collaring of elephants before the start of the Tembo Naming Festival held on Oct 10 at Amboseli National Park.

Last week, Tourism and Wildlife Cabinet Secretary Najib Balala officiated over the elephant-naming ceremony at the Amboseli National Park. The exercise is meant to draw attention to the country’s conservation success. Balala was also quoted to have said that for Sh2 million, you can have personal branding rights to a hyena.