Music streaming apps drive sales in Covid era

Nviiri the Storyteller. [Edward Kiplimo, Standard]

The entry of music streaming platforms such as Apple Music, Spotify and Boomplay in Kenya and across Africa are having a positive effect on the region’s growth in music revenue.

This is in line with the global trend over the past year, where streaming services accounted for 62.1 per cent of global music revenue, with performance rights revenues taking the biggest hit as concerts and events were cancelled due to Covid-19 pandemic.