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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Word of mouth is the most preferred marketing tool for companies seeking to capture new audiences online, a new survey shows.
According to the survey by Edelman and Gina Din Group, this is as opposed to the use of bloggers and celebrities, a growing trend in the marketing sphere globally.
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