Samsung proves marketing potential

NAIROBI, KENYA: Samsung Electronics Awarded 2016 Creative Marketer of the Year by Cannes LIONS

Cannes Lions International Festival of Creativity has recorgnised Samsung as the most creative marketer of 2016

“What strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion,” says Terry Savage, Chairman, Lions Festivals.

Samsung has steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. For example, Samsung’ campaigns in 2015 include ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes, and ‘Center Stage’ for an enhanced consumer retail experience. To earn these prestigious honors, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.

“We believe that our innovations open opportunities for people to reach higher and dream bigger,” said Moonsoo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “At Samsung, enriching people’s lives is at the center of everything we do, and our marketing reflects this philosophy.”

The 63rd International Festival of Creativity is where the world’s companies come together to challenge their creativity in advertising, publicity and marketing campaigns in many different categories.