How to be single among most searched topics by Kenyans on Google

NAIROBI, KENYA: What is Lent and How to be single have emerged the number one most trending searches under ‘What is” and “How to” categories respectively. Lent, a 40-day period of fasting and repentance is observed by Christians in preparation for Easter and kicks off on Ash Wednesday, which is also trending as number eight “What is” searches. Ash Wednesday is one of the most popular and important holy days in the liturgical calendar and this year, it was celebrated on February 10.

The second most trending query is what is ovulation - part of the female menstrual cycle whereby a mature ovarian follicle discharges an egg ready for fertilization, followed by what is digital marketing - an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

What is Valentine day is the fourth trending “What is”query as Kenyans seek to know more about this day when people show feelings of love, affection and friendship. Kenyans are also interested in understanding What is Zika virus -  a mosquito-transmitted infection related to dengue, yellow fever and West Nile virus, which has been declared by World Health Organization (WHO) an international public health emergency due to its link to thousands of birth defects in Brazil. With six months to the Olympic Games in Rio de Jenairo, the rapidly spreading virus has caused concern among athletes and sports officials globally. The National Olympic Committee recently warned that Kenya could skip the games should Zika virus be declared serious.

Other searches under the “What is” category are What is LTE - a 4G mobile communications standard, where users of LTE network experience data speeds that are up to 10 times faster than the current 3G network and What is Super Bowl 50 - National Football League championship game played annually between the champions of the National and the American Football Conferences. This year’s game gave Denver Broncos a 24-10 win over Carolina Panthers during finals at Levin’s Stadium in Santa Clara, California on February 8. What lust is also a trending search as Kenyans want to know more about lust. What is quickbooks - a set of software solutions designed to manage payroll, inventory, sales and other needs of a small business is number ten on the list.

Most Trending ‘What is’ Searches

What is Lent

What is ovulation

What is digital marketing

What is Valentine day

What is LTE

What is Super Bowl 50

What is lust

What is Ash Wednesday

What is Zika virus

What is quickbooks used for

Interestingly, many Kenyans are searching for How to be single as we approach Saint Valentine's Day, as this item took the first position under ten most trending “How to” category. Kenyans also searched for answers to the query - How to conceive as this is number two on the list, probably because many women want to be mothers.

How to register a friend in sportpesa took the third position as sport betting continues to take centre stage in Kenya’s football scene. Kenyans also searched for How to prepare chicken wings, probably for their loved ones.  

The fifth search item is How to remove blackheads, clogged pores that have been exposed to air and How to calculate safe days for intercourse came in sixth demonstrating growing interest in use of alternative birth control measures in the country. Other search items were: How to get to Dolphin Beach, How to have a flawless skin, maybe in preparation for Valentine's, How to comfort a sick cancer zodiac, a hint that people are into horoscopes and How to wear a tampon.

Most Trending ‘How to’ Searches

How to be single

How to conceive

How to register a friend in sportpesa

How to prepare chicken wings

How to remove blackheads

How to calculate safe days for intercourse

How to get to Dolphin Beach

How to have a flawless skin

How to comfort a sick cancer zodiac

How to wear a tampon