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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Fredrick Obura
The need to refine media consumption data in Kenya is fast becoming an imperative, with the impending plans to move the country towards digital broadcasting.
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