The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tusker Marketing Manager Christine Kariuki presents KBL sponsorship for the 2025 Kenya Cup to KRU CEO Thomas Odundo on March 27, 2025. [Courtesy]
Kenya Rugby Union (KRU) has received a major boost for its premier club league competition, Kenya Cup, after Kenya Breweries Limited (KBL) pumped in Sh10million sponsorship for the upcoming semi-finals slated for this weekend and final next week in Kakamega.
Kenya Cup has been instrumental in developing both established and emerging rugby talent, serving as a platform for players to showcase their skills at a national and international level.
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