The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The 20 football clubs in the 220/21 season. [Photo: Courtesy]
Premier League sides generate more than $409 million (Sh44 billion) a season from having partners' logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.
The study said the average value of Premier League deals was over $20 million, while the average in Germany was just over $11 million and $10.6 million in Spain.
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