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Sh44 billion: Premier League leads Europe in kit sponsorship revenue

The 20 football clubs in the 220/21 season. [Photo: Courtesy]

Premier League sides generate more than $409 million (Sh44 billion) a season from having partners' logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.

The study said the average value of Premier League deals was over $20 million, while the average in Germany was just over $11 million and $10.6 million in Spain.

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