Why technology adoption fails even when it works

Trust determines whether customers will continue to use the digital service or even refer their friends to use it too. [Courtesy]

Someone recently said that the thing they fear most is internet downtime. Reason being that most people’s daily routines are powered by technology.

From hailing a taxi, to shopping online, attending virtual meetings, sending and receiving money, taking and paying back loans, buying insurance cover, paying school fees, the list is endless. Technology is a daily companion