Why upskilling MSMEs is key to unlocking Kenya's economic future

MSME owners still lack the knowledge and skills needed to fully leverage digital technologies. [Courtesy]

Kenya’s economy is driven by thousands of small businesses that power our markets, serve our neighbourhoods, and quietly innovate at the heart of our communities. Growing up, I vividly remember seeing a wholesale shop in my village.

For years, this shop functioned with a landline, a calculator and a ledger book. Tracking its daily sales or separating personal and business income was a struggle.