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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
If someone wants a drink, they know where to find one. So, what are we really selling in luxury spirits? I recently learned that the answer is not in the boardroom. It's in the market. The most successful brands understand they are not in the business of bottles but in the business of access. Over and above them selling a product, they sell a key. A key to a feeling, a community and a story you can't get anywhere else.
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