Why communication should be 'John the Baptist' of every project

President William Ruto lays a foundation stone for the construction of the Talai Affordable Housing Project in Kericho County, on March 14, 2025. [File, Standard]

I first heard the phrase “communication is the John the Baptist of any project” in 2013, when I attended a university communication students’ workshop. It was a simple yet profound statement that has stayed with me since. Just as John the Baptist prepared the way for Christ, communication must go before any project, preparing the ground, clearing misconceptions, and opening hearts and minds for what is to come.