How global recognition is driving Kenya's business tourism growth

Some of the more than one hundred tourists from an Italy based privately owned airliner, Meridiana wait to check out of the Moi International Airport after disembarking from the aircraft which has resumed flights into Mombasa from Rome and Milan, July 24, 2015. [FILE/Standard]

Kenya's tourism sector is on a trajectory of significant growth, with projections indicating that earnings will reach Sh650 billion in 2025, up from Sh452.2 billion in 2024, according to the Ministry of Tourism and Wildlife.

While the country's renowned natural attractions have long drawn leisure tourists, a new frontier is emerging-business tourism.