Want to build a strong brand? This is what you should do

Building a strong brand is not about immediate success but about creating lasting relationships and making a meaningful impact that endures over time. [iStockphoto]

Over the past 30 years, I have had the privilege of working with leading brands, including a prominent public institution, East Africa's largest bank, and currently, Jubilee Insurance. Throughout these experiences, I have witnessed first-hand the intricate process of building strong brands that stand the test of time.

It's a journey marked by strategic foresight, creative innovation, and unwavering dedication.

Recently, our company was recognised by Brand Finance PLC as one of the top 10 strongest brands in Kenya. This accolade has inspired me to reflect on and share some of the essential factors that contribute to building a formidable brand.