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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Global affiliation marketing partnerships are slowly gaining ground in the marketing industry in Kenya. It has been predicted that spending on marketing partnerships is expected to grow by 10 percent in 2020 owing to the demand for global affiliations with local marketing companies.
Affiliate marketing partnerships in the past allowed for the gaining of global strategic tools and insights from the vast networks which allow for a wider reach into global companies.
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