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How Sh2,400 mobile loan kicked off a business empire

John Brian Jura founder of Home_254.

Six years ago, John Brian Jura, better known as JB, founded one of Nairobi’s most visible clothing brands, Home_254.

The casual wear brand has made a name for itself not just in Kenya but abroad, in several countries including Dubai, the US, Canada and Germany. It specializes in custom-made hoodies, T-shirts, sweatshirts, vests and caps among other clothing items.

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